Regions Embrace the IF in LIFE Campaign
From concept, to copy, to music composition and music production, my fingerprints are all over this campaign. Fun fact: I felt like an ad guy cliché out of the 90s when I (in a surprise move) pulled my guitar out from under the conference room table at Regions to sing the full song I wrote to their marketing leadership team. But hey, they clapped, so…
Regions Retrospective
So, I was in the shower (yet another advertising cliché) when the idea for a green beach cruiser bike as the new icon Regions was searching for popped into my head. Since that day back around 2007, I’ve done a lot of work for Regions. Here are a few of my contributions from the archives that I think are significant.