Melinda’s Wake The Food Up! Campaign

Heat metaphors abound in hot sauce advertising. For Melinda’s, we wanted to zag and talk about the flavor-enhancing qualities of their sauces. Using a next-to-nothing budget, my team and I got very hands-on filming this project. Take a look at the BTS video here. That’s me lighting the explosives in the LEGO chicken. Pro tip: don’t wear flip flops while running away from LEGO shrapnel. The voiceover is me too.